Privacy Policy
Please read Fathom’s Privacy Policy carefully as it will help you make informed decisions about sharing your personal information with us.
Privacy Policy
Last updated December 18, 2020
Thank you for choosing to be part of our community at Kemeera Inc., doing business as Fathom (“Fathom”, “we”, “us” or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about our policy or our practices with regards to your personal information, please contact us at expert@fathommfg.com.
When you visit our website fathommfg.com and use our Services, you trust us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Sites and our Services.
This privacy policy applies to all information collected through our website (such as fathommfg.com), and/or any related services, sales, marketing or events (we refer to them collectively in this privacy policy as the Services).
1. What Information Do We Collect?
Personal information you disclose to us
In Short: We collect personal information that you provide to us such as name, address, contact information, passwords and security data and payment information.
We collect personal information that you voluntarily provide to us when expressing an interest in obtaining information about us or our products and Services, when participating in activities on the Services or otherwise contacting us.
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make and the products and features you use. The personal information we collect can include the following:
Credentials. We collect passwords, password hints and similar security information used for authentication and account access.
All personal information that you provide to us must be true, complete and accurate and you must notify us of any changes to such personal information.
Information automatically collected
In Short: Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our Services.
We automatically collect certain information when you visit, use or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services and other technical information. This information is primarily needed to maintain the security and operation of our Services and for our internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar technologies. For marketing purposes, we may record sessions and customer information through the use of HotJar. HotJar has established organizational and technical controls to ensure adherence to compliance commitments. HotJar privacy policy can be found at www.HotJar.com.
2. How Do We Use Your Information?
In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.
We use personal information collected via our Services for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:
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To send you Marketing and Promotional Communications. We and/or our third party marketing partners may use the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt-out of our marketing emails at any time (see the WHAT ARE YOUR PRIVACY RIGHTS below).
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To Send Administrative Information to You. We may use your personal information to send you product, service and new feature information and/or information about changes to our terms, conditions and policies.
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Fulfill and Manage your Orders. We may use your information to fulfill and manage your orders, payments, returns and exchanges made through the Services.
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To Post Testimonials. We post testimonials on our Services that may contain personal information. Prior to posting a testimonial, we will obtain your consent to use your name and testimonial. If you wish to update or delete your testimonial, please contact us at expert@fathommfg.com and be sure to include your name, testimonial location and contact information.
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Request Feedback. We may use your information to request feedback and to contact you about your use of our Services.
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For other Business Purposes. We may use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Services, products, marketing and your experience. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.
3. Will Your Information be Shared With Anyone?
In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights or to fulfill business obligations.
We may process or share data based on the following legal basis:
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Consent: We may process your data if you have given us specific consent to use your personal information in a specific purpose.
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Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
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Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.
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Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
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Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following situations:
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Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third party vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on the Services, which will enable them to collect data about how you interact with the Services over time. This information may be used to, among other things, analyze and track data, determine the popularity of certain content and better understand online activity. Unless described in this Policy, we do not share, sell, rent or trade any of your information with third parties for their promotional purposes.
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Business Transfers. We may share or transfer your information in connection with or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company.
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Business Partners. We may share your information with our business partners to offer you certain products, Services or promotions.
4. Who Will Your Information be Shared With?
In Short: We only share information with the following third parties.
We only share and disclose your information with the following third parties. We have categorized each party so that you may be easily understand the purpose of our data collection and processing practices. If we have processed your data based on your consent and you wish to revoke your consent, please contact us at expert@fathommfg.com.
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Advertising, Direct Marketing and Lead Generation
Google AdSense, Pardot, GoEngineer and Salesforce Sales Cloud -
Content Optimization
YouTube video embed, Wistia embed and HotJar
5. Do We Use Cookies and Other Tracking Technologies?
In Short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Policy.
View/Edit Cookie Settings
6. How Long Do We Keep Your Information?
In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy policy unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this policy will require us keeping your personal information for longer than 2 years .
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
7. Do We Collect Information from Minors?
In Short: We do not knowingly collect data from or market to children under 18 years of age.
We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under age 18, please contact us at expert@fathommfg.com.
8. What are Your Privacy Rights?
In Short: You may review, change or terminate your account at any time.
If you are resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/newsroom/article29/item-detail.cfm?item_id=612080.
Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. To opt-out of interest-based advertising by advertisers on our Services visit https://optout.aboutads.info/.
9. Controls for Do-Not-Track Features
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.
10. Do California Residents Have Specific Privacy Rights?
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year.
Subject to certain exceptions and restrictions, the California Consumer Protection Act (CCPA) provides California Residents the right to submit requests to a business which has collected their personal information: (i) to provide them with access to the specific pieces and categories of personal information collected by the business about such California Resident, the categories of sources for such information, the business or commercial purposes for collecting such information and the categories of third parties with which such information was shared; and (ii) to delete such personal information (each, a “California Request”). We need certain types of information so that we can provide our Services to you. If you ask us to delete some or all your information, you may no longer be able to access or use the Services.
This is only applicable to you if you are a resident of the state of California in the US (“California Residents”) and only applies to personal information for which Fathom is a “Business” (as defined in the CCPA), but does not apply to personal information we collect from you in the course of our provision of Services to you where you are an employee, owner, director, officer or contractor of a company, partnership, sole proprietorship, non-profit or government agency. It applies to personal information we collect from California Residents on or through our Services and through other means (such as information collected in person).
We do not sell your personal information, as that term is defined based on our understanding of the CCPA and its implementing regulations. We have not sold any personal information to third parties for a business or commercial purpose in the 12 months prior to the effective date of this Privacy Policy. We do share personal information with third parties for the business and commercial purposes.
California Residents may designate an authorized agent to make Data Removal Requests on their behalf. In order to designate an authorized agent to make a Removal Request on your behalf, you must provide a valid power of attorney, the requester’s valid government issued identification and the authorized agent’s valid government issued identification.
California law requires us to disclose certain information regarding the categories of personal information we collect. The list of all categories of personal information which Fathom collects or has collected, from California Residents. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from our systems.
11. Do We Make Updates To This Policy?
In Short: Yes, we will update this policy as necessary to stay compliant with relevant laws.
We may update this privacy policy from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.
12. How Can You Contact Us About This Policy?
If you have questions or comments about this policy, you may contact our Data Protection Officer (DPO) by email at expert@fathommfg.com or by post to:
Fathom
1050 Walnut Ridge Drive
Hartland, WI 53029
United States
To contact Fathom to exercise CCPA rights with respect to other data, please fill out this form.
For more information, please email Fathom directly at expert@fathommfg.com.
