We are excited to announce that we will be going public on the New York Stock Exchange through a business combination with Altimar Acquisition Corp. II! Read more.

Ideation to Distribution Expert Walkthrough

Ideation to Distribution—Expert Q&A

How do you successfully take your idea to market? Even large companies that have been household names for more than a decade experience difficulty getting their new products to consumers as fast as desired—that makes the market incredibly intimidating for start-ups still working on their first prototypes. At HardwareCon3 this year, Fathom Co-Founder and Principal Rich Stump participated as a panel member to discuss the challenges and possibilities when developing and distributing a new product. For the full scoop from this panel, take some time to view the video below.

march

Moderated by Bob Christopher, the conversation also includes insights from Brady Forrest, Vice President of Highway 1 and Sandeep Sood, CEO of Monsoon. Stump and his fellow hardware experts cover topics such as:

  • Efficient approaches to crowdfunding and pre-order campaigns
  • The pros and cons of distributing direct-to-customer vs. retail
  • First steps when developing products for consumers
  • Designing for margins
  • How to think beyond the initial 18 months
  • The importance of prototyping

“We see companies that don’t build enough prototypes, more so than companies that build too much,” said Stump. “But then there’s the catch-22—at some point, the design needs to freeze. You need to move on… A lot of the founders I see are so detail-oriented that they want the product 100% dead-on and they’re not getting to manufacturing.”

Forrest also elaborated on the disadvantages of spending too much time on prototyping—development costs can quickly increase and the company runs the risk of missing its target market by waiting too long. To learn about companies Fathom has advised through the product development process, check out our work with The Coolest Cooler, Headphones for Monster and Atom by Siva Cycle, just to name a few.

Have a prototype of your own to print?

Upload your file to our online quoting and ordering system for 3D printing. SmartQuote offers PolyJet, FDM and SLS technologies—just click to print!

Comprehensive Capabilities for Rapid Manufacturing

At Fathom we offer a unique advantage of speed and agility-our experts help companies go from concept to prototype to manufacturing in ways not previously possible. 

90+ Machines  
SLS / / Two-day  SLA / / Next-day 
FDM / / Next-day DMLS / / Three-day 
PolyJet / / Same-day MJF / / Two-day
   

Get A Quote

30 Second Quotes
Prototype Tool / / As soon as 10 days
10K Parts / / 10 days
Production Tool / / As soon as 3 weeks
 

Get A Quote

3 & 5 Axis Milling & Turning
(Plastics, Composites and Metals)

Tolerance Accuracy Range
from +/-0.001″ to 0.005″

Get A Quote

Injection Molding Adjacent
without High Costs of Metal Tools

Most Commonly Used for High-Volume
Prototyping & Bridge to Production

Get A Quote

Finishing, Production Painting and Color Matching

Assembling, Including Embedded Electronic
Components, Threaded Inserts, and More

Get A Quote

CAD, DFAM and DFM Services

Apply Methods to Increase Speed
and Decrease Total Cost

Get A Quote

Highly Trained Staff / / Full-Time & Part-Time
Support as Short-Term & Long-Term Strategy

Decrease Downtime with Customizable
Staffing Accelerates Implementation

Get A Quote

Let’s get started.

Fathom is driven by advanced technologies and methods that enhance and accelerate today’s product development and production processes.

GET YOUR 30 SECOND QUOTE

Manufacturing Locations Across National Time Zones
The Fathom Advanced Manufacturing Platform
new map update 3
HEADQUARTERS

1050 Walnut Ridge Drive
Hartland, WI 53029
ISO 9001:2015
AS9100:2016
ITAR

ARIZONA

444 W. 21st St. Ste. 101
Tempe, AZ 85282
ISO 9001:2015
AS9100:2016
NIST800-171
ITAR

FLORIDA

14000 N.W. 58th Court
Miami Lakes, FL 33014
ISO 9001:2015 Design Certified
ISO 13485:2016

CALIFORNIA

620 3rd Street
Oakland, CA 94607
ISO 9001:2015 Design Certified
NIST 800-171
ITAR

ILLINOIS

1207 Adams Drive
McHenry, IL 60051

1401 Brummel Ave
Elk Grove, IL 60007
ISO 9001:2015 Design Certified

NEW YORK

401 W. Shore Blvd.
Newark, NY 14513
AS9100:2016
ISO 9001:2015
ITAR

1920 Slaterville Rd
Ithaca, NY 14850
ITAR

TEXAS

1801 Rowe Lane
Pflugerville, TX 78660
ISO 9001:2015
AS9100:2016

1513 Sam Bass Rd
Round Rock, TX 78681
ISO 9001:2015
ISO 13485:2016

COLORADO

7770 Washington St.
Denver, CO 80229
ISO 9001:2015
ITAR

MINNESOTA

13758 Johnson Street NE
Ham Lake, MN 55304

OHIO

6415 Angola Road
Holland, OH 43528