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Ideation to Distribution Expert Walkthrough

Ideation to Distribution—Expert Q&A

How do you successfully take your idea to market? Even large companies that have been household names for more than a decade experience difficulty getting their new products to consumers as fast as desired—that makes the market incredibly intimidating for start-ups still working on their first prototypes. At HardwareCon3 this year, Fathom Co-Founder and Principal Rich Stump participated as a panel member to discuss the challenges and possibilities when developing and distributing a new product. For the full scoop from this panel, take some time to view the video below.

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Moderated by Bob Christopher, the conversation also includes insights from Brady Forrest, Vice President of Highway 1 and Sandeep Sood, CEO of Monsoon. Stump and his fellow hardware experts cover topics such as:

  • Efficient approaches to crowdfunding and pre-order campaigns
  • The pros and cons of distributing direct-to-customer vs. retail
  • First steps when developing products for consumers
  • Designing for margins
  • How to think beyond the initial 18 months
  • The importance of prototyping

“We see companies that don’t build enough prototypes, more so than companies that build too much,” said Stump. “But then there’s the catch-22—at some point, the design needs to freeze. You need to move on… A lot of the founders I see are so detail-oriented that they want the product 100% dead-on and they’re not getting to manufacturing.”

Forrest also elaborated on the disadvantages of spending too much time on prototyping—development costs can quickly increase and the company runs the risk of missing its target market by waiting too long. To learn about companies Fathom has advised through the product development process, check out our work with The Coolest Cooler, Headphones for Monster and Atom by Siva Cycle, just to name a few.

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Comprehensive Capabilities for Rapid Manufacturing

At Fathom we offer a unique advantage of speed and agility-our experts help companies go from concept to prototype to manufacturing in ways not previously possible. 

3D Printing / Additive Manufacturing
90+ Machines  
SLS / / Two-day  SLA / / Next-day 
FDM / / Next-day DMLS / / Three-day 
PolyJet / / Same-day MJF / / Two-day
Injection Molding

30 Second Quotes

Prototype Tool / / As soon as 10 days

10K Parts / / 10 days

Production Tool / / As soon as 3 weeks

CNC Machining

3 & 5 Axis Milling & Turning
(Plastics, Composites and Metals)

Tolerance Accuracy Range
from +/-0.001″ to 0.005″

Urethane Casting

Injection Molding Adjacent
without High Costs of Metal Tools

Most Commonly Used for High-Volume
Prototyping & Bridge to Production

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Fathom is driven by advanced technologies and methods that enhance and accelerate today’s product development and production processes.

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